Our mission at Daily Briefs is to connect friends through sass and humor. Post a career in advertising, our founder saw an opportunity to invest in billboard real estate. In particular, the untapped, under-utilized canvas between one's legs. Yes, there's a billboard in your briefs, otherwise known as the gusset. The in-between-the-legs-bit is an engaging, obvious, excellently targeted advertising asset that women stare into for about 1.5 hours per week. If your BFF is feeling down, celebrating a win or special occasion, we've got you covered.