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About



After years in the advertising business our founder saw an opportunity to invest in billboard real estate.   In particular, the untapped, underutilized canvas between her legs.  Yes there's a billboard in your briefs, one we stare into for at least 7 minutes per day. 

The crotch. The gusset.  The in-between-the-legs-bit, is an engaging, highly visible, perfectly targeted advertising asset. Our proprietary billboards connect best friends with conversations straight from the crotch. If your BFF is feeling down, celebrating a win or special occasion we've got you covered.


 

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