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A  Brief  History...
Having done time on Madison Ave (in advertising) our founder, an award winning copywriter, decided to invest in billboard real estate.   In particular, the untapped, underutilized real estate between our legs.  The billboard in your briefs, a billboard most of us stare at for at least 7 minutes a day, looking for answers to life's more complicated questions.

The crotch. The gusset.  The in-between-the-legs-bit, is a highly visible, perfectly targeted advertising asset, that is surprisingly available and of course the inspiration for our Daily Briefs. To recap (briefly) we connect best friends forever with conversations from the crotch. If your BFF is feeling down, celebrating a win or special occasion we've got you covered.


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