About
What are Daily Briefs
A secret conversation between brave women. Each pair has a hidden line—something you need to hear when no one's looking. "This too shall pass." "You are the sh*t." "F this shit." "Actually, you can."
Premium fabric. Perfect fit. And $1 from every pair automatically goes to organizations supporting women in crisis. No opt-in, no extra steps. Just built-in give a damn.
Why We Started This
I'm Katy. I was tired of pretending everything was fine when it wasn't—and watching other women do the same.
So I made underwear that tells the truth. And because emotional support shouldn't be a luxury, we give $1 from every pair to help women who can't afford it.
Profit + community + giving a damn
The Hype Is Real. The Briefs - Unreal.
Don't take our word for it.
These are the unfiltered, “wait… what?” reviews from people who put them on and immediately understood the assignment. Read on to find what our fans really think...
How to Choose Your Message
Pick the one you need to hear on your worst day. The one that makes you laugh. The one that reminds you who you are when you're barely holding it together.
Browse all 56+ messages and trust your gut. There's no wrong choice—just the one that speaks to you right now.
FAST FAQ
Where does my $1 go?
Organizations providing mental health and crisis support for women who can't afford help.
What sizes?
One Size and One Size Plus. Our buttery soft fabric stretches to fit comfortably.
Which message should I choose?
Whatever you need to hear on the days you say "I'm Fine"
How fast do you ship?
US orders ship in 2-3 business days. International shipping available.
Can I return them?
30-day comfort guarantee. If they don't fit or you're not obsessed, we'll make it right.
How do I care for them?
Machine wash cold, tumble dry low. They're tough—they can handle it.
What if I'm between sizes?
Size up. Our fabric stretches, and comfort > everything.
Do the messages fade?
Nope. They're printed to last as long as the underwear does.