Where it all began...

Meet Katy—award-winning creative director with a rebellious twist. After collecting gold medals for iconic campaigns and raising four incredible humans (her masterpiece), an unexpected curveball at 53 sparked a revolution. What began as cheeky messages on underwear blossomed into something far more meaningful.

When years of prioritizing family left her resume spotty and retirement plan questionable, Katy discovered her true superpower: creating a soft landing for women navigating life's messier chapters. Today, she's building a business that wraps support around women during their most vulnerable moments—delivering equal parts comfort, courage, and just enough sass to remind you that you've got this.